MIDWAY; tragedy and beauty


I’ve landed in London and to avoid the snow (from the Pilbara to London is quite a temperature change!) and recover from jetlag I am staying inside today doing research around social impact film. I’m reading all kinds of impact assessments, looking up stacks of filmmakers and organisations, digging up loads of inspiring things. A standout find for today is MIDWAY.

Whilst reading about Impact Partners I came across MIDWAY (due out late 2013).

Photographer Chris Jordan and team shot the film in the Midway Atoll in the North Pacific Ocean. According to Jordan the 1.5 million Laysan Albatrosses that inhabit Midway, nearly all are found to have plastic in their digestive system.

The MIDWAY film project is a powerful visual journey into the heart of an astonishingly symbolic environmental tragedy. On one of the remotest islands on our planet, tens of thousands of baby albatrosses lie dead on the ground, their bodies filled with plastic from the Pacific Garbage Patch. Returning to the island over several years, our team is witnessing the cycles of life and death of these birds as a multi-layered metaphor for our times. With photographer Chris Jordan as our guide, we walk through the fire of horror and grief, facing the immensity of this tragedy—and our own complicity—head on. And in this process, we find an unexpected route to a transformational experience of beauty, acceptance, and understanding.

MIDWAY looks beautiful and tragic, I look forward to seeing it and the associated impact campaign. You can follow the film here on facebook and twitter.

Midway trailer

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One Comment Leave a comment

  1. Andrew

    Hey Alex,
    sounds excellent. Are you keeping a running doc. of all the interesting impact research/examples you find? I’d be very keen to follow them as I’m looking into similar stuff!

    I’ll get the link to the ones we’ve been compiling for you once I get hold of it.

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